{"id":103975,"date":"2023-02-19T10:12:20","date_gmt":"2023-02-19T09:12:20","guid":{"rendered":"https:\/\/www-dresco-fr.dresco-prod-gen-1.pulsation.fr\/?page_id=103975"},"modified":"2026-03-04T17:07:01","modified_gmt":"2026-03-04T16:07:01","slug":"armor-lux","status":"publish","type":"page","link":"https:\/\/www.dresco.fr\/en\/our-brands\/armor-lux\/","title":{"rendered":"Armor Lux"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;90&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-115191&#8243; back_image=&#8221;105306&#8243; back_position=&#8221;center center&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_use_pixel=&#8221;yes&#8221; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; auto_height_device=&#8221;yes&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;119510&#8243; back_color_type=&#8221;uncode-palette&#8221; column_width_pixel=&#8221;500&#8243; row_height_pixel=&#8221;600&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;13&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;155825&#8243; css=&#8221;.vc_custom_1677326602972{padding-top: 72px !important;padding-bottom: 72px !important;}&#8221;][vc_single_image media=&#8221;105316&#8243; media_width_use_pixel=&#8221;yes&#8221; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;146020&#8243; media_width_pixel=&#8221;350&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;632534&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;100029&#8243; column_width_pixel=&#8221;800&#8243;][vc_column_text uncode_shortcode_id=&#8221;200813&#8243;]<\/p>\n<p style=\"text-align: left;\"><strong style=\"font-weight: 800;\">1938 THE BIRTH OF HOISERY<\/strong><\/p>\n<p class=\"p1\" style=\"text-align: left;\">THE COMPANY WAS BORN FROM THE WILL OF ONE MAN : WALTER HUBACHER.<\/p>\n<p class=\"p1\" style=\"text-align: left;\">A Swiss engineer with an entrepreneurial spirit. Finist\u00e8re in Quimper was the location. He founded his company on 7th October 1938, under the name of \u00abBonneterie d\u2019Armor\u00bb and specialised in lingerie and underwear.<\/p>\n<p>[\/vc_column_text][vc_column_text uncode_shortcode_id=&#8221;147370&#8243;]<\/p>\n<p style=\"text-align: left;\"><strong style=\"font-weight: 800;\">1947 BIRTH OF ARMOR &#8211; LUX<\/strong><\/p>\n<p class=\"p1\" style=\"text-align: left;\">THE YEARS OF WAR AND OCCUPATION DID NOT AFFECT WALTER HUBACHER\u2019S CONFIDENCE AND CERTAINTY, EVEN THOUGH THE FACTORY\u2019S ACTIVITIES CAME TO A HALT DURING THIS PERIOD.<\/p>\n<p class=\"p1\" style=\"text-align: left;\">In 1947, the company bought a plot of land on the race track area and a first workshop was built for 50 people. He decided to expand the collections and tackle ready-to-wear. The Armor-lux brand (ARMOR: THE SEA \/ LUX: LIGHT was created.<\/p>\n<p>[\/vc_column_text][vc_column_text uncode_shortcode_id=&#8221;114030&#8243;]<\/p>\n<p style=\"text-align: left;\"><strong style=\"font-weight: 800;\">SINCE 1938&#8230;AND FOR EVERMORE !<\/strong><\/p>\n<p class=\"p1\" style=\"text-align: left;\">SINCE THE BEGINNING, ARMOR-LUX HAS BEEN COMMITTED TO OFFERING QUALITY PRODUCTS BY PERPETUATING EXCEPTIONAL LOCAL EXPERTISE.<\/p>\n<p class=\"p1\" style=\"text-align: left;\">Aware of the current challenges, we have been working for more than 30 years to guarantee secure manufacturing chains which respect fundamental labour rights, health and the environment. Surrounded by its 600 employees, Armor-lux works each and every day to ensure that the little stripe never gets wrinkled and that it continues to shine throughout the world !<\/p>\n<p>[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_button size=&#8221;link&#8221; btn_link_size=&#8221;h5&#8243; btn_link_underline=&#8221;btn-underline-out&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-113130&#8243; font_weight=&#8221;500&#8243; text_transform=&#8221;uppercase&#8221; link=&#8221;url:%23contact&#8221; uncode_shortcode_id=&#8221;150609&#8243;]Contact us about this brand[\/vc_button][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;153404&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_gallery el_id=&#8221;gallery-182485&#8243; type=&#8221;linear&#8221; medias=&#8221;105305,105304,105303,105302,105301,105300,105299,105298,105297,105296,105295,105294,105293,105292,105291,105290,105289,105288,105287,105286,105285,105284,105283,105282,105281,105280,105279,105278,105277&#8243; gutter_size=&#8221;3&#8243; linear_speed=&#8221;0&#8243; media_items=&#8221;media|nolink|original&#8221; single_overlay_opacity=&#8221;50&#8243; single_overlay_anim=&#8221;no&#8221; single_text_anim=&#8221;no&#8221; single_image_anim=&#8221;no&#8221; single_padding=&#8221;2&#8243; single_border=&#8221;yes&#8221; uncode_shortcode_id=&#8221;139520&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;90&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-115191&#8243; back_image=&#8221;105306&#8243; back_position=&#8221;center center&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_use_pixel=&#8221;yes&#8221; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; auto_height_device=&#8221;yes&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;119510&#8243; back_color_type=&#8221;uncode-palette&#8221; column_width_pixel=&#8221;500&#8243; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":105325,"parent":103973,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-103975","page","type-page","status-publish","has-post-thumbnail","hentry","page_category-our-brands"],"_links":{"self":[{"href":"https:\/\/www.dresco.fr\/en\/wp-json\/wp\/v2\/pages\/103975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dresco.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.dresco.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.dresco.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dresco.fr\/en\/wp-json\/wp\/v2\/comments?post=103975"}],"version-history":[{"count":26,"href":"https:\/\/www.dresco.fr\/en\/wp-json\/wp\/v2\/pages\/103975\/revisions"}],"predecessor-version":[{"id":105324,"href":"https:\/\/www.dresco.fr\/en\/wp-json\/wp\/v2\/pages\/103975\/revisions\/105324"}],"up":[{"embeddable":true,"href":"https:\/\/www.dresco.fr\/en\/wp-json\/wp\/v2\/pages\/103973"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dresco.fr\/en\/wp-json\/wp\/v2\/media\/105325"}],"wp:attachment":[{"href":"https:\/\/www.dresco.fr\/en\/wp-json\/wp\/v2\/media?parent=103975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}